Before you send this: replace the [square brackets] with your details, then delete this line.

CREATIVE BRIEF
A few questions before we start

Prepared by: [Your business name] · [your email]
For: [Client's business name]
Please send back by: [Date]

These questions help us give you an accurate quote and avoid surprises later. Answer in your own words — dot points are fine. If a question doesn't apply, write “n/a”. If you're not sure, write “not sure” and we'll talk it through.

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PART 1 — ABOUT YOU
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1. Your business name, and who should we contact day to day?
   Tip: Name, email and phone of the person we'll send drafts and questions to.
   Business: 
   Contact person: 
   Email / phone: 

2. Who gives the final OK?
   Tip: Name one person who can say “Yes, this is finished.” If others need to see drafts, list them too, so we can allow time for their feedback.
   Final OK: 
   Also sees drafts: 

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PART 2 — THE JOB
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3. What do you need us to make?
   Tip: List each item, e.g. “logo, business cards, 6 Instagram posts”. A rough list is fine — we'll confirm it in the quote.
   Your answer: 

4. Who is it for?
   Tip: Describe your customers the way you'd describe them to a friend: who they are, where they are, and why they come to you.
   Your answer: 

5. What should people do after they see it?
   Tip: Pick the one thing that matters most, e.g. visit, call, book online, buy, sign up. We'll use this to judge whether the design is working.
   Your answer: 

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PART 3 — LOOK AND FEEL
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6. What do you already have?
   Tip: Logo files, brand colours, fonts, photos, website, wording. Say whether to keep it, update it or start fresh, and attach or link what you can.
   Your answer: 

7. Examples you like — and ones you don't
   Tip: 2–3 links of each, from any business or industry, with a few words on why. “It feels calm and simple” helps more than “I like it”.
   Like: 
   Don't like: 

8. Anything that must be included, or must be avoided?
   Tip: E.g. phone number, licence number, opening hours, a slogan — or a colour, word or image you never want to see.
   Must include: 
   Avoid: 

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PART 4 — MATERIALS, FILES AND USE
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9. Who supplies what, and by when?
   Tip: Some work can't start until these arrive, so a date for each one helps us plan.
   (For each: you send / we create / by what date)
   - Wording / text  [ ] You send  [ ] We create  By: 
   - Photos  [ ] You send  [ ] We create  By: 
   - Logo files  [ ] You send  [ ] We create  By: 
   - Logins (site, socials)  [ ] You send  [ ] We create  By: 
   - Other:  [ ] You send  [ ] We create  By: 

10. Where will it be used?
   Tip: List every place and size you know, e.g. “A5 flyer, shop window, Instagram”. This tells us which sizes and file types to deliver.
   Your answer: 

11. Which files do you need at the end?
   Tip: Ready-to-use files (PDF, PNG, JPG) are for printing and posting. Editable files (e.g. Illustrator, Figma, Canva) let someone change the design later. Tell us now if you need them, as they can affect the quote.
   [ ] Ready-to-use files only   [ ] Ready-to-use and editable files   [ ] Not sure

12. How widely, and for how long, will you use it?
   Tip: E.g. “one shop, for the next year” or “all our locations, plus paid ads”. This affects which photos and fonts we can use.
   Your answer: 

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PART 5 — TIMING, CHANGES AND BUDGET
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13. Key dates, and what's happening on them
   Tip: Give the reason for each date, e.g. an opening, event or sale, and say whether it can move.
   - First look at a draft:  Date:      What's happening:      Can it move? [ ] Yes [ ] No
   - Final OK:  Date:      What's happening:      Can it move? [ ] Yes [ ] No
   - Goes live / goes to print:  Date:      What's happening:      Can it move? [ ] Yes [ ] No

14. How many rounds of changes do you expect?
   Tip: One round = everyone's feedback, collected and sent in one go. We'll confirm how many rounds are included in the quote.
   [ ] 1   [ ] 2   [ ] 3   [ ] Not sure

15. Budget range (optional)
   Tip: A rough range is fine. It helps us suggest options that fit, instead of quoting for something you didn't want.
   From AUD $            to AUD $          
   These amounts:  [ ] include GST   [ ] exclude GST   [ ] not sure

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PART 6 — FOR [YOUR BUSINESS NAME] TO FILL IN
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Leave this part blank. We'll fill it in and send it back to you with the quote.

A. Questions we still have, and what we'll assume until you reply:

B. Included, and not included
   Rounds of changes included: 
   Not included: 

Thank you! Please email this back to [your email] by [date]. If it's easier, we can go through it together on a short call.